| Choosing a Good Domain Name
The internet is
growing daily, so it's important to establish a web presence to compete
effectively. Your first step is to register a domain name. Contact
us so we can search to see if your choice is available.
A domain name is
similar to a postal or physical address, except it refers to your location
on the internet. It provides directions to your reserved disc space
on a web server and just as potential customers need to know your street
address to find your offices, they need your domain name to find your
website.
The options are .co.za, .com, .net, .org, .biz and .info among
others. You could register a combination of the available options, eg.
a .co.za and a .com to protect your
business from competing companies who may want to register the same
name.
Even if you don't
have a website, a domain name can be reserved so that you have the domain
name of your choice when the time for a website comes.
A domain name can
also be used in your email address, so instead of being name@mweb.co.za you become name@yourcompanyname.co.za. By registering
a domain you often influence the manner in which customers view your
operation.
When choosing a
domain try to keep it as close as possible to your business activity
or the name of your business. Aim to keep your domain name short but
not abbreviated beyond recognition. It should be easy to say, remember
and spell. Domains can't include spaces or other symbols.
Some Definitions
Parking is for when
you want to reserve a domain name for future use.
Pointing is when you have more than one domain name and you want them
to re-direct browsers to another domain owned by you, eg. uniwebserve.co.za can point to uniwebserve.com.
Popular domain extensions
.co.za South African businesses usually register a .co.za extension
but also try to reserve the international .com equivalent
to protect their name.
.com or "commercial," is the original and most commonly
used international extension for business. There are no restrictions
on using this extension – provided the name is still available.
.biz or "business" is a newer extension and is restricted
for business websites only. There are many more available options and
you have a better chance of finding the domain name you really want
for your business.
.net or "network" is generally used by internet companies. It is
unrestricted so anyone can register a .net domain.
.org or "organization" is generally used by non-profit
or non-governmental organisations but is also unrestricted and is therefore
also available to business.
.info or "information" indicates a site that provides information
about a business, idea or advice. It is an unrestricted domain name
extension.
:: BACK TO DOMAINS PAGE
|